PLU Redesign
I provided content conception, and creative direction for the redesign of Pacific Lutheran University’s externally focused Web sites including: the university home page, admission, development and the alumni magazine.
I provided content conception, and creative direction for the redesign of Pacific Lutheran University’s externally focused Web sites including: the university home page, admission, development and the alumni magazine.
Scene magazine is more than the quarterly alumni publication for Pacific Lutheran University; it’s also the vehicle through which PLU communicates important university news, messaging and events. Prior to my arrival, Scene Online was a poor representation of the actual print publication. I took advantage of this opportunity and redesigned Scene Online.
This weekly newsletter started out as a simple static Web site. However, over time it became very tedious for the news staff to make global changes or improve upon the content. All available time was being sucked into the mechanics of publishing the Web site. I addressed this issue by developing a new Web site using a popular Content Management System (CMS). At the time of the redesign the CMS lacked many of the features unique to a weekly newsletter, so I developed custom PHP scripts to output the pages in the desired format.
The graphic identity Web site provides critical brand guidelines, policies and procedures to the campus of Washington State University. As a member of the Web marketing group at WSU, I collaborated with my fellow colleagues to develop the identity Web site. I also worked closely with other staff members to create a set of Web templates for the university.
This organization recruits students from all over the nation, and they needed a low cost method of distributing information. I was asked to create a simple Web site that would allow the organization to recruit students more efficiently.
This organization needed some simple print materials to invite young adults to a weekly meeting. I developed several flyers, touch cards and other printed materials.